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Bridging Music, Tech and Policy: Athens Hosts the SONIC Interreg Kick-Off

After the project’s official launch in Groningen, the discussion now continues in Athens, where the SONIC initiative brings together local stakeholders and cultural partners to explore new pathways for music policy and innovation.
SONIC - Strategic Opportunities for New Innovative Changes in Music Policies is a European initiative on cultural policy and music innovation, co-funded by the INTERREG EUROPE programme.

The meeting will take place on Tuesday, October 7, at Innovathens / Technopolis City of Athens, bringing together key public and private stakeholders shaping Greece’s music and creative ecosystem, including representatives from the Ministry of Culture, Technopolis City of Athens, ACE-IN (Athens University of Economics & Business), EDEM Rights, Orfium, Action Esti, Crates, Fuzz Productions, The Factory Music Group, TMR Entertainment, and MESO Events.

Throughout the session, participants will discuss the challenges and opportunities facing Athens music ecosystem, identify strategic pathways for collaboration, and outline first steps toward the creation of a Music Policy Cluster based approach in Athens.

This informal cluster will serve as a long-term framework, linking research, policy, and entrepreneurship, while connecting local actors to European networks supporting innovation and SME competitiveness in the music sector.

The SONIC Kick-Off follows the recent Music Tech Europe Athens Meet-Up, where MESO and partners — Orfium, Panathēnea, and Technopolis City of Athens — brought together startups, artists, and entrepreneurs to explore bottom-up opportunities for creative and technological innovation.

With SONIC, this momentum now expands from community to policy, laying the groundwork for sustained cooperation between institutions, academia, and creative professionals.

Over the coming months, the project will foster preliminary dialogues among Greek stakeholders, mapping strengths, needs, and synergies to develop a shared vision for the future of the music industry.

As these efforts evolve, SONIC will help shape a coordinated approach that combines bottom-up energy with top-down policy development, ensuring that Greece - and Athens in particular - becomes a reference point for music innovation, education, and cultural entrepreneurship in Europe.

Follow this link for more information about SONIC (Interreg Europe): https://www.interregeurope.eu/sonic

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