Connecting Southeast Europe: From Dialogue to Action at So Alive Music Conference

From October 14 to 17, the journey continues in Sofia for the So Alive Music Conference (SAMC) — one of the dynamic professional gatherings for the music industry in the Balkans.

The conference brings together artists, managers, promoters, and entrepreneurs from across the Balkans and beyond, following the same regional approach as Mastering the Music Business (MMB) in Bucharest. Both events strengthen the links between Southeast and Central European markets, supporting the exchange of experience, mobility, and professional cooperation.

Following the Athens Music Week 2025 initiative and MESO’s recent participation in Mastering the Music Business, this step continues the effort to build stronger ties between Greece, Romania, and Bulgaria — two countries that have just entered the Schengen zone, opening new opportunities for touring and creative mobility in the region.

This year, a Greek and Cypriot delegation will join SAMC, participating in discussions, showcases, and networking sessions designed to connect creativity and entrepreneurship.
The delegation includes professionals Andreas Trachonitis, Georges Perot, Lia Mansola, and Lefteris Moumtzis, together with artists Labaf, Elena Leoni, and Alexa Michael.

We will take part in panels, B2B sessions, and the CEE Mixer (October 15 | 14:00 | Kino Kabana), a regional networking format designed to foster direct collaboration between professionals from Central, Eastern, and Southeastern Europe.

To facilitate participation and strengthen regional exchange, Greek professionals are offered a 50% discount on SAMC passes. This initiative aims to encourage more artists and entrepreneurs from Greece and Cyprus to join the conversation and expand their networks.

We look forward to developing stronger bridges between the Bulgarian and Greek music ecosystems, continuing the dialogue started through Athens Music Week, Mastering the Music Business, and our shared commitment to regional cooperation and creative innovation.